The Molina Family has been producing and exporting coffee for over a century on several farms located around the Capital city of Guatemala. Our farms are located in the Fraijanes Plateau region, adjacent to the city, which has long been known or its volcanic soil (thanks to the active Volcano Pacaya), abundance of rain, variable humidity, high altitudes and plenty of sun in the dry season which allows for sun dried beans. Our proximity to the city has allowed our headquarters to be a center for educational activities, tours and a wide variety of other ventures in conjunction with ANACAFE (our National Coffee Association). Amongst the many efforts we have made is our active involvement in growing our local community, offering training and quality jobs to our local residents, as well as investing in infrastructure, potable water and eco-friendly practices that protect our rich environment.
Guatemala has a rich coffee tradition dating back many centuries and has been a part of the local culture up until this day. This culture begins with the vast artisan labor force distributed through may regions and micro climates of Guatemala “The land of the eternal spring”, and extends through to many families, land owners, farmers and businesses dedicated to make our countries coffee better for all. Even the national education system established the school year ( January to October ) around the annual harvest, leaving November and December as the traditional summer vacation months.
Coffee is the 2nd most traded commodity behind oil and is the 3rd most consumed beverage behind water and tea, yet on a world level, only 10% of the earnings in the coffee industry return to the producing countries. Sadly, only a staggering 0.5% of those earnings ever make it back to the labor force who work diligently to grow and harvest the beans. Our goal is to connect the producers with the consumers and provide more profitable opportunities for our workers.